Sometimes some slogans are an eloquent relevance. Such is the case with the new slogan Lacoste simple: » Life is beautiful Sport»
Lacoste is originally a sports brand but tends to become for several years already a more global brand of ready- to-wear, and they actually did it brilliantly …
It is true that the life of a woman today is extremely active and finally she could qualify sport in many ways … We spend a little of our time chasing after time , after transport and finally even to go to the gym after work …
Despite these aspects that are not necessarily all positive, life is also the best challenge we can have, our family, our work lead us to surpass ourselves continuously and to give the best of ourselves and it is certainly this aspect of the performance that makes life unquestionably the most beautiful sport in the world …
With this slogan, Lacoste reminds us that its brand is timeless and especially made for everyday life , not just for the sport and that’s what made the surprising relevance of these few words …
